Search Engine Optimization - What It Is And What It Does

By Roseanne Cay


It's irrefutable that the Internet is now fast becoming the most powerful media platform. It offers new forms of social contact, faster way to acquire information, offers a more convenient entertainment channel, and provides everyone a global reach. That's why a rising number of businesses opt to have an online presence. They can have extended clientele with a website. But with numerous websites competing for attention online, it's difficult for one to be seen by its intended clients. To make prospective market see your website, you would need a good SEO.

To simplify, Search Engine Optimization is a practice that gives websites more visibility online without the need for a pay per click or PPC. When a pertinent key phrase is entered on search engines like Google and Yahoo, the site will turn up in the search result. This is vital because ranking competitions on the Web is stiff. Hundreds of thousands of websites vie for a space on the 1st pages of the search result. If your website doesn't appear on the first few pages of a search result, chances are people wouldn't even know that it is there.

Your site landing a place on the first page of a search result would easily be noticed by online surfers, who are specifically looking for something but don't have any particular site in mind. When they type in a specific key phrase in a search engine, it means that they are searching for a source that can give them information about their key phrase. And if your website happens to have that details or even sells what they need, it needs to be the first or one of the first sites they would see when they search for the key phrase. Search engine optimising your site can help it land on the top page results. If it's not optimised for search engines, then it would just be ignored, which, obviously, is bad for your business.

Effective SEO is not just about key phrases, though. Your website also needs to be popular with many people continuously visiting it in order for it to land on top of result pages. And yet, before it can get high traffic, it should place high in search engines first. This is a conundrum that a good SEO company can solve.

Be warned that there's such a thing as bad optimisation practice, which could worsen your website's ranking instead of boosting it. And sadly, there are SEO Singapore companies that practice it, making their clients' search engine ranking suffer. So if you need good SEO application to boost your website's ranking, choose a reputable SEO consulting company that has delivered many successful results for their clients.




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