When you are running an online business, keyword intent is a very important aspect to focus on to ensure that you are using keywords that are easy to be searched by the consumers who are most likely interested about the product that you are offering. Basically, product keywords should be perfectly matched with the perceived intentions of online searchers. It is a must that you are aware of the intentions of your would-be customers because this information will be the starting line of the creation of advertising campaigns for your products and for you to know what to write in the content of your landing page on the net.
There's always a proper way in doing business online and when it comes to PPC performance, it would be great if you can give the searcher a marketing strategy that is relevantly matched to his purposes when he uses Google in searching for something. Everyone who goes online has questions in mind that he wants to be answered by doing research. Your online ad is presenting a solution. Should the searcher find your offer to be the fittest match to his intent, your ad will surely be earning a hit.
Knowing what the real intentions of those who are paying your website a visit is an efficient step in designing your advertising campaigns. Intentions can be very different and targeting them with the same ad is a lost opportunity. For instance, there are those who really intend to buy something when they go online while others are just merely browsing the net searching for various things. There's a big possibility that a researcher will not stick to your website if you tend to push him to make a purchase right away. It is always a better option to formulate a technique for the searcher to become interested in every level of your presentation and selling will flow naturally from that.
Consumer Behaviour and Buying Stages
There are three main intentions one can consider - research, reflection, and action. In the research stage, searchers use various ways to find what they're looking for and do these in stages. From the very start of searching they normally use main keywords to look for available information in general.
In reflection stage, web searchers narrow their selection because they are now more informed and know what type of service or product they really want. In this level, online surfers have already in their minds concrete information of the items that they want to search on and what they actually need.
The level of action deals with the desire of the web finders to take an action after knowing exactly what merchandise or service that they want to purchase. They try to look for a reliable website which has a good background in terms of making online deals. You will notice that web finders are using specific keywords in the action stage. This is the famed long tail keyword that everyone seeks. Customers go along the cycle and the rivalry is not that high in here.
Maintain the Relevance
It is very vital that the copy of advertisement and the landing page would properly match those intentions that you are eyeing to serve. So, if someone is in the research stage, make sure you provide them with an ad and a landing page that supports this. By ensuring close relevance between your keyword, ad copy and landing page you can increase your click through rate and quality score which ultimately means you'll pay less for clicks.
As opposed to encouraging your patrons to buy products immediately, which may result in a lost sales opportunity, present them with very useful information through your content and try to cultivate rapport.
There's always a proper way in doing business online and when it comes to PPC performance, it would be great if you can give the searcher a marketing strategy that is relevantly matched to his purposes when he uses Google in searching for something. Everyone who goes online has questions in mind that he wants to be answered by doing research. Your online ad is presenting a solution. Should the searcher find your offer to be the fittest match to his intent, your ad will surely be earning a hit.
Knowing what the real intentions of those who are paying your website a visit is an efficient step in designing your advertising campaigns. Intentions can be very different and targeting them with the same ad is a lost opportunity. For instance, there are those who really intend to buy something when they go online while others are just merely browsing the net searching for various things. There's a big possibility that a researcher will not stick to your website if you tend to push him to make a purchase right away. It is always a better option to formulate a technique for the searcher to become interested in every level of your presentation and selling will flow naturally from that.
Consumer Behaviour and Buying Stages
There are three main intentions one can consider - research, reflection, and action. In the research stage, searchers use various ways to find what they're looking for and do these in stages. From the very start of searching they normally use main keywords to look for available information in general.
In reflection stage, web searchers narrow their selection because they are now more informed and know what type of service or product they really want. In this level, online surfers have already in their minds concrete information of the items that they want to search on and what they actually need.
The level of action deals with the desire of the web finders to take an action after knowing exactly what merchandise or service that they want to purchase. They try to look for a reliable website which has a good background in terms of making online deals. You will notice that web finders are using specific keywords in the action stage. This is the famed long tail keyword that everyone seeks. Customers go along the cycle and the rivalry is not that high in here.
Maintain the Relevance
It is very vital that the copy of advertisement and the landing page would properly match those intentions that you are eyeing to serve. So, if someone is in the research stage, make sure you provide them with an ad and a landing page that supports this. By ensuring close relevance between your keyword, ad copy and landing page you can increase your click through rate and quality score which ultimately means you'll pay less for clicks.
As opposed to encouraging your patrons to buy products immediately, which may result in a lost sales opportunity, present them with very useful information through your content and try to cultivate rapport.
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