Most SEO specialists have a common prediction: this year isn't going to be easy for the rest of the SEO community. If you have been repeatedly devastated by Google's algorithm changes, then this prediction should no longer surprise you. You know it is going to take more than your typical ammunition. You know you should stay away from your reliance on black hat SEO. What you need this year is a well-thought out SEO strategy that does not compromise your brand.
The word about SEO's death has diffused like wild fire. Is there truth behind this statement? Most SEO analysts and experts beg to disagree. The year of 2013 won't showcase the death of SEO, but rather that change of direction in terms of determining website rankings. Unlike previous years, this year's SEO will resemble a massive popularity contest: websites with a massive follower population and have solid support from users are seen to win the tight race to the top of SERPs.
Two of the greatest SEO predictions this year include the adios of black hat SEO and the presence of blog commenting and social media.
AussieWeb's chief executive Monte Huebsch states that the popularity-based metric for rankings will certainly accelerate the gradual death of shady optimisation techniques. This year, if site popularity becomes central to Google's algorithms, backlinking, cloaking and other black hat SEO techniques which violated Google's guidelines will no longer be effective. This trend will finally render black hat SEO as irrelevant to the SEO context.
The significance of blog commenting and social media interaction cannot be denied this year. Huebsch presented the idea that blog commenting and social media interaction allow brands and business entities to interact with their followers and peers. This desire to develop meaningful interactions with the rest of the virtual community is certainly key to reputation management.
To know more about the newest trends in SEO, rely on the SEO services offered by a reputable SEO Singapore firm today.
The word about SEO's death has diffused like wild fire. Is there truth behind this statement? Most SEO analysts and experts beg to disagree. The year of 2013 won't showcase the death of SEO, but rather that change of direction in terms of determining website rankings. Unlike previous years, this year's SEO will resemble a massive popularity contest: websites with a massive follower population and have solid support from users are seen to win the tight race to the top of SERPs.
Two of the greatest SEO predictions this year include the adios of black hat SEO and the presence of blog commenting and social media.
AussieWeb's chief executive Monte Huebsch states that the popularity-based metric for rankings will certainly accelerate the gradual death of shady optimisation techniques. This year, if site popularity becomes central to Google's algorithms, backlinking, cloaking and other black hat SEO techniques which violated Google's guidelines will no longer be effective. This trend will finally render black hat SEO as irrelevant to the SEO context.
The significance of blog commenting and social media interaction cannot be denied this year. Huebsch presented the idea that blog commenting and social media interaction allow brands and business entities to interact with their followers and peers. This desire to develop meaningful interactions with the rest of the virtual community is certainly key to reputation management.
To know more about the newest trends in SEO, rely on the SEO services offered by a reputable SEO Singapore firm today.
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