Despite Google's strict approach to the rankings game, many SEO firms find it hard to play by the rules. Interestingly, the release of algorithmic shifts such as Google Panda and Penguin hasn't stopped the dependence of many SEO companies, self-proclaimed online marketing specialists and web optimizers on black hat of SEO. Over the years, reliance on black hat SEO has become the trademark of unscrupulous SEOs. Black hat SEO specialists are known for their adherence to illegal SEO techniques that leave sites penalised after some time.
If you're planning to hire a professional SEO, make sure you know how your SEO partner works. Avoid the risk of working with black hat SEOs by understanding these 3 common black hat SEO techniques used by shady SEO service providers:
Hidden content or cloaking: The actual black hat technique aims to conceal content from site visitors by making sure that keyword-stuffed text blocks become visible only to spiders. Black hat SEOs may utilise the same font color as the site's background and manipulate no script and comment tags just to hide content.
Keyword stuffing: Keyword stuffing refers to the immoderate use of keywords. This scheme is anchored on the false belief that more keywords lead to better ranking results. Excessive keyword density simply leads to robotic content that's repetitive and awkward.
Purchased links: Paid links can earn Google's ire. The act of exchanging money, services and goods for links is worthy of a Google penalty. Linking to link seller websites and other unscrupulous link farms can also degrade site reputation.
If you want to make sure your web site wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results do not last. Once Google discovers the illegal activity which propels your site to top ranks, your website may be penalised and demoted to lower ranks.
If you're planning to hire a professional SEO, make sure you know how your SEO partner works. Avoid the risk of working with black hat SEOs by understanding these 3 common black hat SEO techniques used by shady SEO service providers:
Hidden content or cloaking: The actual black hat technique aims to conceal content from site visitors by making sure that keyword-stuffed text blocks become visible only to spiders. Black hat SEOs may utilise the same font color as the site's background and manipulate no script and comment tags just to hide content.
Keyword stuffing: Keyword stuffing refers to the immoderate use of keywords. This scheme is anchored on the false belief that more keywords lead to better ranking results. Excessive keyword density simply leads to robotic content that's repetitive and awkward.
Purchased links: Paid links can earn Google's ire. The act of exchanging money, services and goods for links is worthy of a Google penalty. Linking to link seller websites and other unscrupulous link farms can also degrade site reputation.
If you want to make sure your web site wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results do not last. Once Google discovers the illegal activity which propels your site to top ranks, your website may be penalised and demoted to lower ranks.
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