What Is Negative SEO

By Dorothy Raj


Google algorithm releases modify the SEO industry to varying levels to a point that many SEO specialists worry every time they are released. Even so, while it is true that algorithm upgrades from Google concern different entrepreneurs and their SEO campaigns, it is also true that they affect all online entrepreneurs alike. Resultantly, the outcome of Google parameter upgrades is that they affect each and every web page equally.

Something that can be significantly worse than general search engine algorithm modifications is negative SEO. Negative SEO can be rather debilitating for any SEO strategy simply because it derails days' worth of hard work. Since negative SEO gained relevance in the SEO industry, it has been in the forefront of numerous SEO relatedconversations between SEO experts.

Negative SEO is a procedure by which an individual can destroy the SEO endeavors of a web page. It relates to everything from creating back links that Google frowns upon for a competing website to writing false search engine reviews for that business. Depending on the size of the negative SEO effort, it can get a website easily blacklisted or just lower its search engine ranking.

Many SEO services throughout the world today are receiving internet marketing complaints from online businessmen about their web pages being attacked with negative SEO.

The problem with negative SEO is that it is particularly hard to counter. As a matter of fact, one of the most frustrating facets of negative SEO is that it cannot be caught by web page owners and SEO professionals before it is too late and the damage is already done.

If a website begins suffering in terms of its search engine rankings, most website owners do not realize that the reason is negative SEO. Half the issue is solved if a website administrator can see that the reason for declining ranks is negative SEO.

Once this is done, the web page owner should modify the hyperlinks of the affected pages by transferring them. After this, branding and creating authority in the industry becomes key. The perfect solution for this is to write great content.




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