When Google announced changes in the latter part of 2012, players of the search engine optimisation game were all ears. They soon found themselves modifying their approaches in order to remain ahead of the game. While they continue to keep up with the ever changing industry they're in, more and more clients are seeking their services to make the web work for them. But while they're eager to help the latter make the most out of their online presence, they do not usually find themselves working on the same page with them. That is a fact which underscores the importance of managing clients' expectations.
Working as a services provider, there are clients who would ask you to improve their rankings for the keywords they came up with themselves. In this case, it is important to clarify to them that staying ahead of the game isn't exactly tantamount to merely ranking for certain keywords. Rather, it is far more important to concentrate on initiating a targeted traffic and connecting with their targeted visitors. The latter is a way of attracting the kind of attention which could ultimately translate to sales.
To those clients who just can't wait to see the results, keep reminding them that things do take time. At the same time, emphasise that once their websites gain authority and rankings, they can then start focusing on other things which help them accomplish their other business goals. Around this time, the demands of their online marketing campaign will significantly be less. Less in this case also translate to mean financial savings for them.
Also, there are clients who don't understand the word traffic when used in the context of web optimisation. Explain to them that they need to know how the visitors are using their website. Guide them as they make sense of the statistics they gather from the reports. Those are the things they need to figure out ways on how to further develop their website.
As you continue to offer SEO services, you'll be working with clients who have a good grasp of its technicalities and you will similarly extend your services to those with little to no knowledge of how SEO work. In any case, all of them will form their own set of expectations. The truth is, not all of their projected outcomes are meant to be met that's why it's crucial to manage their expectations. That's your way of avoiding the likelihood of your clients feeling disappointed, mislead and probably even question your competence.
Working as a services provider, there are clients who would ask you to improve their rankings for the keywords they came up with themselves. In this case, it is important to clarify to them that staying ahead of the game isn't exactly tantamount to merely ranking for certain keywords. Rather, it is far more important to concentrate on initiating a targeted traffic and connecting with their targeted visitors. The latter is a way of attracting the kind of attention which could ultimately translate to sales.
To those clients who just can't wait to see the results, keep reminding them that things do take time. At the same time, emphasise that once their websites gain authority and rankings, they can then start focusing on other things which help them accomplish their other business goals. Around this time, the demands of their online marketing campaign will significantly be less. Less in this case also translate to mean financial savings for them.
Also, there are clients who don't understand the word traffic when used in the context of web optimisation. Explain to them that they need to know how the visitors are using their website. Guide them as they make sense of the statistics they gather from the reports. Those are the things they need to figure out ways on how to further develop their website.
As you continue to offer SEO services, you'll be working with clients who have a good grasp of its technicalities and you will similarly extend your services to those with little to no knowledge of how SEO work. In any case, all of them will form their own set of expectations. The truth is, not all of their projected outcomes are meant to be met that's why it's crucial to manage their expectations. That's your way of avoiding the likelihood of your clients feeling disappointed, mislead and probably even question your competence.
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