Small businesses have been seriously influenced by the release of the Google Penguin update because they constantly depended on Google ranking results for their online presence. It was those heavily optimized internet sites that got a better page ranking by stuffing keywords and employing black hat search engine optimization techniques that Google wanted to punish via the Penguin update.
The websites that used search engine optimization strategies such as paid links and spinning and distributing of articles to enhance their search engine status for the past ten years were under attack from the Penguin update. As a result, the websites which used all these techniques suffered the most as they experienced a drop in page rankings as a consequence of the Penguin update.
The small businesses that used to apply these unconventional methods to reach a good search engine ranking experienced a drop in sales. Nevertheless as many of these small businesses do not have immediate funds and support to employ these changes, they are unable to react to the modifications implemented through the Penguin update.
Then again, businesses can deal with the problem if their search engine optimization is centered on using only quality content. Their SEO shouldn't include key phrase stuffing and also the SEO services they hire should strictly follow Google's quality guidelines.
Businesses shouldn't think that to have a better page ranking, they ought to get as many links and content as possible. Their concentration should be on employing a public relations strategy and unique content such as guest blogging as well as press releases. They can also employ multichannel options such as referrals and CPM promotion and social media campaigns for getting a good page ranking.
The Google Penguin update was extremely successful, aside from the effects of the Google Penguin update over the small business companies. It was the spamming techniques created by websites which got a higher search results rank position than they deserved by deceiving search engines which the Penguin algorithm aimed to reduce.
These internet sites that were affected have been spamming for some time now. However the sites that have always employed ethical SEO techniques can now finally reach their deserved good search engine ranking thanks to the Penguin update.
The websites that used search engine optimization strategies such as paid links and spinning and distributing of articles to enhance their search engine status for the past ten years were under attack from the Penguin update. As a result, the websites which used all these techniques suffered the most as they experienced a drop in page rankings as a consequence of the Penguin update.
The small businesses that used to apply these unconventional methods to reach a good search engine ranking experienced a drop in sales. Nevertheless as many of these small businesses do not have immediate funds and support to employ these changes, they are unable to react to the modifications implemented through the Penguin update.
Then again, businesses can deal with the problem if their search engine optimization is centered on using only quality content. Their SEO shouldn't include key phrase stuffing and also the SEO services they hire should strictly follow Google's quality guidelines.
Businesses shouldn't think that to have a better page ranking, they ought to get as many links and content as possible. Their concentration should be on employing a public relations strategy and unique content such as guest blogging as well as press releases. They can also employ multichannel options such as referrals and CPM promotion and social media campaigns for getting a good page ranking.
The Google Penguin update was extremely successful, aside from the effects of the Google Penguin update over the small business companies. It was the spamming techniques created by websites which got a higher search results rank position than they deserved by deceiving search engines which the Penguin algorithm aimed to reduce.
These internet sites that were affected have been spamming for some time now. However the sites that have always employed ethical SEO techniques can now finally reach their deserved good search engine ranking thanks to the Penguin update.
No comments:
Post a Comment