AuthorRank, Online Publishing, And Website Ranking

By Harold Chan


As far as ranking a web page or site is concerned, publishing quality content matters. In fact, in SEO content is considered king. And this standard has remained true and effective in spite of the big changes that search engine companies have implemented in the previous years.

So it isn't surprising that Google's next-in-line move in streamlining their search results still has something to do with content. AuthorRank, Google's recent update, aims to identify authors and rank them according to their credibility and the authenticity of the content they publish. AuthorRank is not considered an algorithmic update but it can be a factor in determining the ranking of a website.

If this will be implemented, it can help authors who honestly write original articles protect their work and so the traffic that their sites get. There are instances when the web page where duplicate content is published get higher ranking than the site where the content is originally publsihed. This can also help prevent fraudulent activities online since there are groups that imitate websites and do business with online users.

How does Google identify authors? Google finally figured out how they can identify authors through Google authorship and Google+. Authors who want to be indexed need to register in Google+ and link it with their website. Aside from the author's digital signature and byline, the author's profile on Google+ will help protect and promote his identity.

While AuthorRank is just a factor in determining the ranking of a website, this move has the potential to help recognize authorship and punish websites that publish duplicate content. So it pays that website owners have an SEO team that is updated with the changes that search engine companies implement every now and then.

That is not a problem for website owners in Singapore because most SEO Singapore firms know the latest in web optimization. In Singapore SEO is taken seriously by web masters and this means the competition is tough among SEO firms in the country. This is beneficial to clients because it gives them many excellent service providers to choose from.




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