Are We Talking Magic When Talking About SEO?

By Andrea Hill


You will not find that there are magic formulas to apply when building websites intended to attract the attention of Google and other search engines. Naturally, some will find this counter intuitive to what many Internet marketers understand about optimizing websites, buying links, and making use of special SEO techniques as we tweak each page to the nth degree to show that our site is active. The results are typically meager to say the least, and that has tons of people asking what could be the trouble.

In truth, anything you can find worth doing can certainly be done too much. Google has a way of penalizing websites for being overtly optimized and for creating irrelevant links. You just cannot fool the robots into believing that any page on the web contains reliable information when that is not the case. Careful strategies and planning is important, with proper keyword placement in great content, if natural linking is going to be achieved to create the edge needed for success.

Yes, it is possible for website owners to create their own SEO, but with SEO services on board to help remove the mystery of Internet marketing is often the best way to go. This is true for the novice as well as the seasoned veteran marketer. Trained and experienced pros understand where and how to find those all important links as well as the best way to create compelling content.

Marketing via the Internet is not about making the search engines to focus on a particular website. Instead, it involves becoming a relevant source of information which provides good quality content that readers will remain on the site to read. That content must have interesting SEO techniques applied without filling it with keywords. Generic content is best because that is what other website owners are looking for to place on their sites. This is what is called natural linking, and the more the better.

A final point in this conversation; hopefully you can see that you're not going to find anything magical about getting your site noticed on the web. If there is indeed some sort of magic it comes with providing quality content that gives something important to visitors. That content should never focus on the search engines, but instead provide something of value that will keep readers returning to find out more and share that content with friends.




About the Author:



No comments:

Post a Comment