"WWE2K14" & The Subject Of Online Marketing

By Rob Sutter


I am quite happy to see that "WWE2K14" has been hyped so much as of late because it seems like it could be one of the best wrestling titles of recent memory. When you think about the idea that this game is being published under 2K and not THQ like in previous years, there are certain expectations. Whether or not they will be met truly depends on how workers see them. That being said, I'd like to think that online marketing could bolster the game even further.

Yukes is still going to be control of the game's actual development but I think that there's been more attention given to fan demands now more than ever before. For those who have played such games in the past, you probably have heard about numerous characters being demanded, Ultimate Warrior being one of them. While a legend in the business, to say that he's been at odds with WWE recently would be an understatement. Such a dream seemed unlikely to become realized, you could imagine.

Recently, it was announced that Warrior would appear in the game as a preorder bonus, which sparked conversation amongst the wrestling crowd. A video trailer was shown and it showed an aged yet still intense Warrior cutting a promo that was as eccentric as it was back in the late 80's and early 90's. To some, it came across as strange but others found it either nostalgic or downright hilarious. It showed that those who bought the game were going to have much to look forward to this time around.

Even before then, though, he was being hinted at by WWE in a terrific showing of online marketing. On Facebook, separate images of the Ultimate Warrior were shown but you were never certain as to it truly was. You didn't know whose bicep belonged to, for example, so there was still that sense of uncertainty. It was a great way to engage fans, which is the focus of firms along the lines of fishbat and the work that they go about for a number of clients.

I think that the work for marketing "WWE2K14" has been rather effective so far. It has started quite nicely here with the announcement that a fan favorite of yesteryear would be making his way onto the game, so I am sure that old school fans will find themselves clamoring to get a copy of it. Do I think that this game is going to be the best sold out of the rest in the franchise? I suppose that's up to the consumers who may go on to make the purchase.




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