Search Engine Optimization (SEO) is increasingly important these days, as more businesses struggle to secure the highest ranking possible on Internet search engine results. Internet marketing is a fiercely competitive world, and if your business's website is not optimized for maximum web exposure, it will, literally, fall behind the many websites that are. If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips:
On page:
The title for each page should be catchy and unique. When it comes to applying SEO, the significant aspects that are mostly considered are both the title and the description. The title should be able to have the important keyword phrase to attract the search engine spiders easily and the title description should at least have seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
The URLs of your site should have targeted keywords. Each page of your site should have a short, static URL of its own.
Try not to overload you content with too much keywords. You have to remember that the keyword density should only be about two to five percent from your content. Putting excess keywords can do other way around, it can pull your website down.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
Do not forget to list your site on directories that are also related to your site. You can choose to provide a back link to your site on as many directories if you can.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
On page:
The title for each page should be catchy and unique. When it comes to applying SEO, the significant aspects that are mostly considered are both the title and the description. The title should be able to have the important keyword phrase to attract the search engine spiders easily and the title description should at least have seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
The URLs of your site should have targeted keywords. Each page of your site should have a short, static URL of its own.
Try not to overload you content with too much keywords. You have to remember that the keyword density should only be about two to five percent from your content. Putting excess keywords can do other way around, it can pull your website down.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
Do not forget to list your site on directories that are also related to your site. You can choose to provide a back link to your site on as many directories if you can.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
About the Author:
It's no question that SEO is both necessary and vital to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to an expert in search engine optimization.
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