SEO: Does Still Work?

By Meagan Smith


Search engine optimization does not need to be confusing, yes the SEO game has changed a lot in the past 3 years. Things that used to work 5 years ago no longer work today. But you should never give up on SEO, the goal is to improve your SEO efforts as much as possible in a way that you are not affected by Google changes in the future.

There are many old things that are still working in the SEO world and I suspect they will not change no matter what Google does. For example the use of sitemaps, sitemaps have multiple purposes like being useful for visitors to find older content on your site. It also allows search engines like the Google spiders to crawl and index your content much faster than without a sitemap.

It's important your website stays clean and you always have the latest upgraded version, especially if you are using platforms like Wordpress. These days content is everything, is crucial that your content is valuable and not duplicate or spun articles. Search engines might penalized your site for having duplicate or spammy content.

If you want someone else to do your SEO work, make sure they are on the up-and-up before you hand over your money. There are tons of internet marketing businesses out there who charge high prices for bad work. Research their portfolio and see what past clients have said about their work before you make any decision regarding hiring them. Make sure they have updated link building strategies that are proven to work.

When trying to achieve higher ranking in search engines, writing unique content should be high on your priorities list. Interesting, original content ranks higher on search engines because it attracts more traffic. Visitors will stay on your site if you offer them unique content and useful information. As mentioned previously, you must understand SEO if you depend on your website for earning an income. Keep a copy of this article, and refer to it while you are putting its secrets to use. A well thought out and user friendly website will attract more potential customers and earn more money.




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