Whether you specialize in single family homes, office space, or what have you, chances are that your work as a realtor is demanding. In fact, it might be so demanding that you overlook some of the vital components of your business, marketing being one of the best examples. Long Island SEO can provide you with the boost you need to get found. For this to happen, however, here are a few do's and don'ts to keep in mind.
One of the biggest do's of Long Island SEO, especially for realtors, is to have a presence on as many platforms as possible. Google Places and Yelp are just a few examples, but it's in your best interest to create profiles on them. By doing so, you will be able to expand your presence, allowing others to easily research you. It also doesn't hurt that this will improve your rankings, which the likes of fishbat.com will attest.
You should also develop an extensive keyword collection for your SEO efforts. After all, one of the more common SEO goals is to be found for as many search terms as possible. This includes long-tail keywords as well, especially from a geographic standpoint. A realtor that works in Los Angeles, for instance, may want to include "real estate services in California" in their keyword collection. When numerous terms are focused on, one's digital presence is likely to expand.
Even with the tips provided earlier, real estate SEO can go awry. One of the ways that this can occur is with a poor linking strategy. Those that are new to search engine optimization may be inclined to link back to themselves, especially if they have blog sections on their sites. This can be troublesome, though, as unnatural linking strategies like this can result in lowered rankings. Obtain links from various sites, particularly high-profile ones, and your presence on different search engines will improve.
It's also possible to create content that, simply put, doesn't put the user first. As search engines become more advanced, the focus on the user experience becomes that much sharper. Instead of writing content for said search engines, you should write for people instead. What this means is that you should focus on the quality of your content. Whether you're writing about the news or providing tips to your user base, your audience must come first.
One of the biggest do's of Long Island SEO, especially for realtors, is to have a presence on as many platforms as possible. Google Places and Yelp are just a few examples, but it's in your best interest to create profiles on them. By doing so, you will be able to expand your presence, allowing others to easily research you. It also doesn't hurt that this will improve your rankings, which the likes of fishbat.com will attest.
You should also develop an extensive keyword collection for your SEO efforts. After all, one of the more common SEO goals is to be found for as many search terms as possible. This includes long-tail keywords as well, especially from a geographic standpoint. A realtor that works in Los Angeles, for instance, may want to include "real estate services in California" in their keyword collection. When numerous terms are focused on, one's digital presence is likely to expand.
Even with the tips provided earlier, real estate SEO can go awry. One of the ways that this can occur is with a poor linking strategy. Those that are new to search engine optimization may be inclined to link back to themselves, especially if they have blog sections on their sites. This can be troublesome, though, as unnatural linking strategies like this can result in lowered rankings. Obtain links from various sites, particularly high-profile ones, and your presence on different search engines will improve.
It's also possible to create content that, simply put, doesn't put the user first. As search engines become more advanced, the focus on the user experience becomes that much sharper. Instead of writing content for said search engines, you should write for people instead. What this means is that you should focus on the quality of your content. Whether you're writing about the news or providing tips to your user base, your audience must come first.
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