When you want to visit a website, but already know where to go without the help of Google, you'll type in an URL. This is standard, but the average person may not know that smartly composing a URL can have a significant impact on one's rankings. Long Island SEO agencies across the board will tell you the same, which brings us to the following information. For those that may be new to web design, search engine optimization, or marketing in general, here are a few do's and don'ts that should be followed.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T use underscores. The reason for this, according to companies like fishbat, is that search engines cannot read them. Even if you use the right keywords in your URLs, they may not be readable if underscores are used. This is where hyphens come into play, as they break up words more effectively from a readability perspective. By keeping this in mind, you won't have much trouble ranking in the long term.
DO incorporate keywords you'd like to rank for. This is the main goal of SEO, after all, which is why you should be mindful of where keywords are located. If you don't see them in the URLs of your internal pages, try to include them. Of course, you want to make sure that they're relevant to the content on each page. If everything checks out in this sense, you'll be good to go. One can make the argument that this has the greatest influence from an SEO perspective.
DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T use underscores. The reason for this, according to companies like fishbat, is that search engines cannot read them. Even if you use the right keywords in your URLs, they may not be readable if underscores are used. This is where hyphens come into play, as they break up words more effectively from a readability perspective. By keeping this in mind, you won't have much trouble ranking in the long term.
DO incorporate keywords you'd like to rank for. This is the main goal of SEO, after all, which is why you should be mindful of where keywords are located. If you don't see them in the URLs of your internal pages, try to include them. Of course, you want to make sure that they're relevant to the content on each page. If everything checks out in this sense, you'll be good to go. One can make the argument that this has the greatest influence from an SEO perspective.
DON'T forget to build URLs for the future. If there's one statement that will remain true regarding digital marketing, it's that it will routinely change. What this means is that your URLs should be built for the future. Make sure that they are concise. In addition, limit the number of redirects on your site for the sake of user-friendliness. By future proofing your site, you won't have to worry too much about making heavy modifications to URLs moving forward.
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