Google updates are an ever present challenge for online marketers. Understanding what they mean, how they affect search results and, more importantly, how to keep your sites ranking well are essential to keep your income flowing and make sure your hard work is producing results. It's important to know where to find the information you need to understand how the new algorithm might affect your niche site rankings.
One of the best ways to keep on top is by reading and copying what professional online marketers are doing. There are many who make it their job to test various methods to see what is working, and what isn't. In some cases simple tweaks to your sites structure, link building or posting methods can help save your rankings.
From Penguin to Hummingbird, recent google algorithms have focused on ensuring high quality results. Sites that were previously ranked using spammy links, or stolen content were dropped from the first page, and in some cases all together. Hummingbird brought with it a clear emphasis on freshness, meaning newer blog posts ranked higher than older ones ensuring more updated results.
Adding a blog to your website and taking the time to add high quality content to your site on a regular bases is a good way to prepare for Google Search engine updates. Being careful not to purchase low quality links from foreign or questionable sites is also an important part of keeping Googles trust and ratings.
Google has always favored sites people read and then refer to their friends. This type of natural, organic traffic will result in better rankings on Google as well as the other major search engines. The best rule to follow is to give the search engines what they are looking for instead of trying to trick them into better rankings.
One of the best ways to keep on top is by reading and copying what professional online marketers are doing. There are many who make it their job to test various methods to see what is working, and what isn't. In some cases simple tweaks to your sites structure, link building or posting methods can help save your rankings.
From Penguin to Hummingbird, recent google algorithms have focused on ensuring high quality results. Sites that were previously ranked using spammy links, or stolen content were dropped from the first page, and in some cases all together. Hummingbird brought with it a clear emphasis on freshness, meaning newer blog posts ranked higher than older ones ensuring more updated results.
Adding a blog to your website and taking the time to add high quality content to your site on a regular bases is a good way to prepare for Google Search engine updates. Being careful not to purchase low quality links from foreign or questionable sites is also an important part of keeping Googles trust and ratings.
Google has always favored sites people read and then refer to their friends. This type of natural, organic traffic will result in better rankings on Google as well as the other major search engines. The best rule to follow is to give the search engines what they are looking for instead of trying to trick them into better rankings.
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