Miiverse & How Internet Marketing Can Highlight Changes

By Robert Sutter


If there's one aspect that I can give Nintendo credit for, it's that it is starting to make more and more changes identical to what the norm is. It's strange to say this because it always seemed like Nintendo was always its own entity, never following conventions. This has been a matter that has always been for better and for worse since positives and negatives alike can come about. However, in terms of Miiverse, how can Internet marketing come into the picture and go on to be utilized effectively?

The reason that I'd like to talk about the Miiverse in particular is because of the recent update that was made. In essence, what this update does is that it has changed Miiverse around to the point where it functions like Twitter. Prior to the update, you could only post messages on certain forums, your content only being shown in one particular subforum without being seen elsewhere. With this new feature, you no longer have to go into a specific category for posting, making the matter much more streamlined.

Nintendo has always been, in my mind at least, unafraid to make strides within its particular industry. Whether you're talking about the simplest of directional pads or the usage of motion controls to various degrees, what was the company who initially brought them to the forefront? Nintendo's understanding of Twitter is very apparent as well as why shouldn't it be? It's a commonly utilized platform by people and the fact that it is a simple path of communication only makes it that much more of an effective option.

Companies such as fishbat are able to see just how popular Twitter is as well as its constant usage by a number of people. The messages posted should be short yet effective so that they are able to grasp attention right away. Miiverse being able to adopt a similar structure is something that I can only describe as brilliant but I cannot help but feel as though Internet marketing efforts have to be stronger. I can only hope that these are seen in due time.

I would like to think that Miiverse has potential to become something great, even if it may never reach the scale of other social media channels. However, I do not think that it has to strive for such a spot. Miiverse is very self-contained by design and the fact that Nintendo fans are able to interact on it only helps to make it that much more of cult platform. It may not be able to attain much in the way of popularity but I feel as though it deserves attention nonetheless.




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