Taking your website from limping along to being super user friendly does not happen overnight, but it can happen if you're willing to do what's necessary. How you get this done is maybe not so important as what matters most is that your site has this quality. I bet you did not know a lot about this because it's not an exciting topic. People talk about it in simple ways, but this is too important to treat in those terms.
The idea of putting together a user friendly website is a many faceted one and it is highly important that newbies realize that ahead of time. You can be as fancy or complicated as you'd like and involve things like Taguchi Multivariate testing, etc. The better method is to start with something small and simple and then work up to those things. The reason for this is you need to find the knowledge and then learn it. Once you do that, then you start at the beginning with making the easiest changes.
It only makes complete sense that creating a pleasing place for your visitors to learn will be a good thing. The general battle cry for webmasters is to remove as much 'work' from using your site as possible. Making everything totally easy and a snap is your job, but it's one that comes with rewards. If you have a shopping cart - optimize it with split testing so you discover what is best.
The only other good place is on the left hand side or in the left column in the layout. What you want to avoid is placing it on the right hand column. So you can have either a two column site or a three column. But if you have a three column site, then make the left column your main navigation column. Your right handed column can be for other kinds of information. Examples of this include ads or small advert type creatives for special offers you have. This is the layout that has proven to be the very most effective. The search form on your site is used a lot more than most webmasters realize, so you should not remove it as some people do. This is sort of an obscure point for some people, but you really need to double check on the usability aspect for where the field is. This is all part of doing things to make people feel more comfortable with is the goal of having a user friendly site. Be sure you test yours just to make sure it's working properly, and you'll also find that you can customize the search results page. Those IM marketers who take the time to perform small checks are the ones who will do better.
Make sure that none of your website pages are cluttered or hard to understand. Unfortunately there are lots of ways that you can mess this up. Having too many advertisements is just one of them. Each one is trying to steal the attention of your traffic. The genuine emphasis is on getting people to read your content and that is where we start talking about copy elements. You need to actually understand headlines and your copy need to be easy to scan. Site users are going to scan your copy and the manner in which it is presented is going to make them want to click on to your other pages and stay on your website. The ease of scanning and skimming point cannot be stressed too much.
Take advantage of various graphics and images because you can use them in a way that helps with readers. Our eyes naturally notice any images, and they help to stop scanners from blazing through your content. Since you want to get the most from your efforts, then you'll want to do a good job of the graphics you upload. And don't forget to place some text under the graphics as it's helpful. You can support your arguments or points in the articles with photos, so that's what needs to happen.
It is too easy to make mistakes when it comes to writing your content and in other areas as well. Some examples of other areas are in the side bar panels. You are going to have all sorts of special offers and opt-in boxes for list building that are going to need to be sold themselves. That means that it is important that your copy in these areas be as effective as you can make it. Just because most other website owners stick to tossing up graphics for eBooks and subscription boxes and leaving it that way does not mean that you should do it as well. Most people are used to these things and have started to ignore them. You can put a smaller box in your side column with copy that is written in a smaller font and then include an email field. You don't want your font to be too small for people to see and it is important that your copy be as compelling as possible. A site or blog that is user friendly improves your life all around. Getting all this right will take some time, but it's an ongoing work in progress. As you are doing this, you should see optins and other conversions improve. So don't just let this information age in your head - use it and today is the best day for that.
The idea of putting together a user friendly website is a many faceted one and it is highly important that newbies realize that ahead of time. You can be as fancy or complicated as you'd like and involve things like Taguchi Multivariate testing, etc. The better method is to start with something small and simple and then work up to those things. The reason for this is you need to find the knowledge and then learn it. Once you do that, then you start at the beginning with making the easiest changes.
It only makes complete sense that creating a pleasing place for your visitors to learn will be a good thing. The general battle cry for webmasters is to remove as much 'work' from using your site as possible. Making everything totally easy and a snap is your job, but it's one that comes with rewards. If you have a shopping cart - optimize it with split testing so you discover what is best.
The only other good place is on the left hand side or in the left column in the layout. What you want to avoid is placing it on the right hand column. So you can have either a two column site or a three column. But if you have a three column site, then make the left column your main navigation column. Your right handed column can be for other kinds of information. Examples of this include ads or small advert type creatives for special offers you have. This is the layout that has proven to be the very most effective. The search form on your site is used a lot more than most webmasters realize, so you should not remove it as some people do. This is sort of an obscure point for some people, but you really need to double check on the usability aspect for where the field is. This is all part of doing things to make people feel more comfortable with is the goal of having a user friendly site. Be sure you test yours just to make sure it's working properly, and you'll also find that you can customize the search results page. Those IM marketers who take the time to perform small checks are the ones who will do better.
Make sure that none of your website pages are cluttered or hard to understand. Unfortunately there are lots of ways that you can mess this up. Having too many advertisements is just one of them. Each one is trying to steal the attention of your traffic. The genuine emphasis is on getting people to read your content and that is where we start talking about copy elements. You need to actually understand headlines and your copy need to be easy to scan. Site users are going to scan your copy and the manner in which it is presented is going to make them want to click on to your other pages and stay on your website. The ease of scanning and skimming point cannot be stressed too much.
Take advantage of various graphics and images because you can use them in a way that helps with readers. Our eyes naturally notice any images, and they help to stop scanners from blazing through your content. Since you want to get the most from your efforts, then you'll want to do a good job of the graphics you upload. And don't forget to place some text under the graphics as it's helpful. You can support your arguments or points in the articles with photos, so that's what needs to happen.
It is too easy to make mistakes when it comes to writing your content and in other areas as well. Some examples of other areas are in the side bar panels. You are going to have all sorts of special offers and opt-in boxes for list building that are going to need to be sold themselves. That means that it is important that your copy in these areas be as effective as you can make it. Just because most other website owners stick to tossing up graphics for eBooks and subscription boxes and leaving it that way does not mean that you should do it as well. Most people are used to these things and have started to ignore them. You can put a smaller box in your side column with copy that is written in a smaller font and then include an email field. You don't want your font to be too small for people to see and it is important that your copy be as compelling as possible. A site or blog that is user friendly improves your life all around. Getting all this right will take some time, but it's an ongoing work in progress. As you are doing this, you should see optins and other conversions improve. So don't just let this information age in your head - use it and today is the best day for that.
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