For those of you who don't have a clue who Matt Cutt is, he is one of Google's leading internet spam men. He spends his time battling spammers, and knows the ins and outs of the Google algorithms like couple of other people in the world. We were lucky enough to attend one of his lectures. This is his suggestions to web marketers and blog writers.
Firstly, there are a variety of extremely useful search engine optimization plugins offered for download: Akismet, Mathematics Comment Spam Protection, Google Analytics (put in footer. php), Feed burner, Feed Replacement and Democracy (for polls) are amongst those that Matt utilizes regularly. Devote some time to Google search these plugins and see which ones are most suitable for your individual needs.
When examining site structure, he suggests put your blog at the root of your domain, and rather to put your blog site at "slash dot blog" url. Individuals will connect to your root domain but also to your blog url which will give you a little more page rank since individuals will do 2 links. You may desire to establish other areas of your website at some point and that is why it is better to place your blog after a slash or in a sub-domain.
As far as blog post writing goes, it truly is best to do some research with the Google keyword tool and get a whole bunch of synonyms prepared to put into your short article. If you are writing a blog post on make-up, make use of different words to state the exact same things, for instance, in your post url you could use the title "Altering make-up in summertime" and in your major going you can use "Summer season make-up modifications".
Use keywords as groups. This is unbelievably helpful and completely white hat. You can even go as far as having some classifications that are never noticeable. A classification called "how to" or "pointers". Obviously it is not the case to have category names with popular celebrities if you have a blog site on i-phones, so don't be tempted to get spammy as this will not help you reach your readers.|You can even go as far as having some classifications that are never visible. Of course it is not the case to have group names with popular actresses if you have a blog on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.
As far as images go, do not forget to use ALT tags. They are precious to provide your website accessibility to the visually impaired however are likewise terrific for search engine optimization functions. A great deal of people do "image" searches on Google or "video" searches. These images and videos show up because of their ALT tags, so do not lose this chance. Make your ALT tag a max of five to seven words long, Google begins mistrusting it if it's too long. Be very specific, eg. "Seo Cape Town" and not something sales oriented like "Come and see the very best Seo Company in Cape Town!"
When you make use of hash marks in your url name, Google truncates the url at the hash mark, so it will read as the same url, all the urls that are similar up to the hash mark. For dynamic urls (the ones consisting of question marks), Google treats them simply like static pages.
Search engines like to crawl tree shaped website structures that are nicely organized with annual archives, categories, subcategories and so on. Wordpress blogs are very crawlable, that is why a lot of internet marketers use them.
Firstly, there are a variety of extremely useful search engine optimization plugins offered for download: Akismet, Mathematics Comment Spam Protection, Google Analytics (put in footer. php), Feed burner, Feed Replacement and Democracy (for polls) are amongst those that Matt utilizes regularly. Devote some time to Google search these plugins and see which ones are most suitable for your individual needs.
When examining site structure, he suggests put your blog at the root of your domain, and rather to put your blog site at "slash dot blog" url. Individuals will connect to your root domain but also to your blog url which will give you a little more page rank since individuals will do 2 links. You may desire to establish other areas of your website at some point and that is why it is better to place your blog after a slash or in a sub-domain.
As far as blog post writing goes, it truly is best to do some research with the Google keyword tool and get a whole bunch of synonyms prepared to put into your short article. If you are writing a blog post on make-up, make use of different words to state the exact same things, for instance, in your post url you could use the title "Altering make-up in summertime" and in your major going you can use "Summer season make-up modifications".
Use keywords as groups. This is unbelievably helpful and completely white hat. You can even go as far as having some classifications that are never noticeable. A classification called "how to" or "pointers". Obviously it is not the case to have category names with popular celebrities if you have a blog site on i-phones, so don't be tempted to get spammy as this will not help you reach your readers.|You can even go as far as having some classifications that are never visible. Of course it is not the case to have group names with popular actresses if you have a blog on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.
As far as images go, do not forget to use ALT tags. They are precious to provide your website accessibility to the visually impaired however are likewise terrific for search engine optimization functions. A great deal of people do "image" searches on Google or "video" searches. These images and videos show up because of their ALT tags, so do not lose this chance. Make your ALT tag a max of five to seven words long, Google begins mistrusting it if it's too long. Be very specific, eg. "Seo Cape Town" and not something sales oriented like "Come and see the very best Seo Company in Cape Town!"
When you make use of hash marks in your url name, Google truncates the url at the hash mark, so it will read as the same url, all the urls that are similar up to the hash mark. For dynamic urls (the ones consisting of question marks), Google treats them simply like static pages.
Search engines like to crawl tree shaped website structures that are nicely organized with annual archives, categories, subcategories and so on. Wordpress blogs are very crawlable, that is why a lot of internet marketers use them.
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